An investigation found that the company did not have the customers consent to send direct marketing emails.
ICO Head of Enforcement, Steve Eckersley, said:
“Organisations have a responsibility to ensure they are acting within the law. Where they do not, the ICO can and will take action. This particular investigation was prompted by a concerned member of the public. We investigated the matter and uncovered the full extent of this activity which shows how important it is for people to report nuisance emails.”
The 4.9 million emails were sent between December 2015 and November 2016 promoting three charity initiatives: the BT ‘My Donate’ platform, Giving Tuesday and Stand up to Cancer.
During the investigation, BT accepted that emails for Giving Tuesday and Stand up to Cancer were unlawful but disputed the assessment that My Donate emails were direct marketing.
You can read our previous blog on consent under GDPR law here.
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